Google has announced plans to empower one million Africans by training them to acquire digital skills through Digify Africa – a digital training initiative delivered by Livity Africa, with support from Google Sub-Saharan Africa, the Rockefeller Foundation and British Council.
The programme is designed to up-skill the next generation of digital talent in preparation for jobs and entrepreneurial opportunities across the continent.
Launched in South Africa in 2014 and in Nigeria and Kenya in 2016, Digify Africa consists of Digify Bytes and Digify Pro; two programmes that offer real-world practical learning experiences that are delivered by young digital professionals.
Digify Bytes is a one or two-day training programme aimed at giving thousands of young learners and job seekers a short, sharp shot of digital marketing skills.
Delivered by young digital professionals, Digify Bytes is designed to open a new world of opportunities, where digital skills provide an advantageâ€”both personally and professionally.
Sessions are offered at no cost to participants or institutions that would like to host sessions for their students or youth participants with a target age group of 18-30.
Digify Pro is an innovative training journey that intends to create the next generation of job-ready digital upstarts. Trainees are put through their paces in an intensive three-month process in a real workplace.
Currently running in Johannesburg and Cape Town, Â the programme offers a wide-range of practical workshops on digital campaigns, social media and content creation, as well as training on Google Search, AdWords, YouTube and Analytics.
Digify Africa in Accra
There will soon be in-person sessions happening in Ghana. You can sign up directly on the portal for a class that suits your schedule. If none of the dates available would work, please fill this short form and the Digify team will be in touch with
Digify Africa is a new pathway in education, employment and empowerment, proving that by learning and improving digital skills, one can increase their chances of becoming employed or starting their own business or freelance career in Africa.
These skills would be marketable and digital related ones that are essential to starting businesses, growing and surviving in this ever-changing world of the internet.
Take a look at this video below for more: