All You Need To Know About Instagram Live Video and Ephemeral Features

Instagram is adding live video and Snapchat-style disappearing messages

Instagram has today released two major updates to their product: Instagram live video and disappearing photos and videos for groups and friends in Instagram Direct.

Instagram Live lets you broadcast video to your followers in real-time as part of Instagram Stories — a feature that launched in August and is now used by 100 million people every day.

One key difference between Instagram Live video and existing live broadcasting products like Facebook live and Periscope is that Instagram Live video is completely ephemeral: as soon as the broadcast ends, the video disappears. No replays.

Alongside live video, Instagram has also launched another ephemeral Snapchat-like feature in its direct messages, enabling users to send disappearing videos and photos to individuals and groups within Instagram Direct.

Live video will be rolling out globally over the next few weeks and disappearing messages in Instagram Direct will be live across the globe today. Let’s dive in and show you how you can use Instagram’s newest features.

When someone you follow starts a live story, you’ll see “Live” under their profile photo in the stories bar. During the broadcast, you can comment and like as much as you want. You can also check out new live stories on Explore.

Tap “Top Live” to see exciting live stories happening at that moment and swipe right and left to easily skip around.

Opinion: Instagram Video killed Vine. Instagram Live Video has the potential to kill Periscope. And Instagram ephemeral messaging will surely pull a lot of crowd from Snapchat. 

Credit: New Ways to Share in the Moment | Instagram

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Award winning Ghanaian Technology and Startup Enthusiast. Passionate about the inter-correlation of technology, entrepreneurship and innovation within the African tech ecosystem. Tweet: @MacJordan Got news, products or services to promote on the blog, reach out via hello[at]macjordangh[dot]com or (+233) 544335582

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