Global Digital Statshot reveals the latest data for internet, social media, and mobile use around the world in Q3 2017 with Social Media users passing 3 Billion.
The latest Digital in 2017 Global Overview report for internet, social media, and mobile use around the world in Q3 2017 by We Are Social and Hootsuite reveals that social media users around the world has passed three billion.
Their findings have exciting implications for businesses, governments, and society in general, but they’re also testament to the speed with which digital connectivity is changing the lives of people all over the world.
It’s only been 25 years since Tim Berners-Lee made the ‘World Wide Web’ available to the public, but in that time, the internet has already become an integral part of everyday life for most of the world’s population.
Below are key highlights from this year’s Global Digital report which indicates it’s not just the internet that’s growing rapidly, but there’s amazing growth in all areas of digital technology:
- More than half the world now uses a smartphone;
- Almost two-thirds of the world’s population now has a mobile phone;
- More than half of the world’s web traffic now comes from mobile phones;
- More than half of all mobile connections around the world are now ‘broadband’;
- More than one in five of the world’s population shopped online in the past 30 days.
Global Digital Statshot
The global growth trend below shows, the rate of Social Media and Mobile use is growing at amazing rate:
- 3.77 billion global internet users in 2017, equaling 50% penetration;
- 2.80 billion global social media users in 2017, equaling 37% penetration;
- 4.92 billion global mobile users in 2017, equaling 66% penetration;
- 2.56 billion global mobile social media users in 2017, equaling 34% penetration;
- 1.61 billion global e-commerce users in 2017, equaling 22% penetration;
Africa Regional Overviews
According to the report, Digital in Africa grew only slightly in 2017 although the internet user data they’re reporting this year reflects some significant source corrections versus our 2016 report. In particular, the number of internet users reported by official sources for Egypt, Malawi, and Eritrea.
The number of internet users reported by official sources for Egypt, Malawi, and Eritrea have all been revised down considerably, which has the effect of negating many of the gains posted by other nations.
However, 7 of the 10 fastest growing internet populations in the world are in Africa, with the number of users reported in Ethiopia more than tripling versus the numbers they reported last year.
Fewer than one in three people across Africa has access to the internet today though, and current growth trends suggest we’ll be well into the 2020s before we see internet penetration levels across the continent pass the 50% mark.
On a more encouraging note, though, mobile social media use in Africa increased by nearly 50% in 2016, although at just 12% penetration across the region, there’s still plenty more room to grow.
Half of the world’s population is now online, which is a testament to the speed with which digital connectivity is helping to improve people’s lives. The increase in internet users in developing economies is particularly encouraging.
Given the latest data from We Are Social and HootSuite, do you think it’s about time we stop referring to social as ‘new media’ and integrate it more seamlessly into our day-to-day activities?
Image Credit: We Are Social