Report: How Africa Use The Social Networking Tool – Twitter.

27 Jan, 2012

Most people these days  think the social networking tool – Twitter is an American or European phenomenon, but you’ll be surprised how heavily it is been used on the African continent based on research findings by Portland Communications and Tweetminster from the last three (October, November & December) months of 2011.

Twitter map: how Africa tweets

Young people tweeting from mobile devices are driving the growth of Twitter in Africa. This pan-African analysis of Twitter traffic was complemented by a survey of 500 of Africa’s most active Tweeters.

How Africa Tweets found:

  • South Africa is the continent’s most active country by volume of geo-located Tweets, with over twice as many Tweets (5,030,226 during Q4 2011) as the next most active Kenya (2,476,800). Nigeria (1,646,212), Egypt (1,214,062) and Morocco (745,620) make up the remainder of the top five most active countries.
  • 57% of Tweets from Africa are sent from mobile devices.
  • 60% of Africa’s most active Tweeters are aged 20-29.
  • Twitter in Africa is widely used for social conversation, with 81% of those polled saying that they mainly used it for communicating with friends.
  • Twitter is becoming an important source of information in Africa. 68% of those polled said that they use Twitter to monitor news. 22% use it to search for employment opportunities.
  • African Twitter users are active across a range of social media, including Facebook, YouTube, Google+ and LinkedIn.

Twitter is widely used for social conversation, with four in five of those polled saying they mainly used it for communicating with friends. But more than two in three of those polled said they use Twitter to monitor news. More than one in four uses it to search for job opportunities.

How Africa Tweets found that Twitter is helping to form new links within Africa. The majority of those surveyed said that at least half of the Twitter accounts they followed were based on the continent.

“One of the more surprising findings of this research is that more public figures have not joined Africa’s burgeoning Twitter-sphere. With some notable exceptions, we found that business and political leaders were largely absent from the debates playing out on Twitter across the continent. As Twitter lifts off in Africa, governments, businesses and development agencies can really no longer afford to stay out of a new space where dialogue will increasingly be taking place.” – Mark Flanagan, Portland’s Partner for Digital Communications.

 

How Africa Tweets found that Twitter is helping to form new links within Africa. The majority of those surveyed said that at least half of the Twitter accounts they follow are based on the continent.

“We saw the pivotal role of Twitter in the events in North Africa last year, but it is clear that Africa’s Twitter revolution is really just beginning. Twitter is helping Africa and Africans to connect in new ways and swap information and views. And for Africa – as for the rest of the world – that can only be good.” – Beatrice Karanja, Associate Director and Head of Portland Nairobi.

 

 

Portland Communications hopes that this survey will serve as a benchmark for measuring the evolution of Twitter use in Africa, shedding new light on how Africa communicates nationally, regionally and internationally. Suggested hashtag: #AfricaTweets

 

Most people these days  think the social networking tool – Twitter is an American or European phenomenon, but you’ll be surprised how heavily it is been used on the African continent based on research findings by Portland Communications and Tweetminster from the last three (October, November & December) months of 2011.

Young people tweeting from mobile devices are driving the growth of Twitter in Africa. This pan-African analysis of Twitter traffic was complemented by a survey of 500 of Africa’s most active Tweeters.

 

How Africa Tweets found:

·         South Africa is the continent’s most active country by volume of geo-located Tweets, with over twice as many Tweets (5,030,226 during Q4 2011) as the next most active Kenya (2,476,800). Nigeria (1,646,212), Egypt (1,214,062) and Morocco (745,620) make up the remainder of the top five most active countries.

·         57% of Tweets from Africa are sent from mobile devices.

·         60% of Africa’s most active Tweeters are aged 20-29.

·         Twitter in Africa is widely used for social conversation, with 81% of those polled saying that they mainly used it for communicating with friends.

·         Twitter is becoming an important source of information in Africa. 68% of those polled said that they use Twitter to monitor news. 22% use it to search for employment opportunities.

·         African Twitter users are active across a range of social media, including Facebook, YouTube, Google+ and LinkedIn.

Twitter is widely used for social conversation, with four in five of those polled saying they mainly used it for communicating with friends. But more than two in three of those polled said they use Twitter to monitor news. More than one in four uses it to search for job opportunities.

How Africa Tweets found that Twitter is helping to form new links within Africa. The majority of those surveyed said that at least half of the Twitter accounts they followed were based on the continent.

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About the author

Mac-Jordan

An award winning blogger, Social Media Entrepreneur & a Travel-geek from Ghana. This the hub of my digital life, ideas and ramblings. Follow my rants on Technology, Africa, Ghana and Tech Start-ups on Twitter --> @MacJordan

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1 Comment

  1. January 31, 2012

    It’s really surprising that Ghana uses Twitter the least…