Boomplay has announced the establishment of an office in Côte d’Ivoire in order to improve the music streaming of Ivorian musicians.
Boomplay, Africa’s most popular and comprehensive music streaming app, has opened a Côte d’Ivoire office to improve music streaming and help Ivorian musicians reach a wider audience both within and outside the continent.
The launch of its Côte d’Ivoire office, which is ranked as Africa’s first and most extensive music streaming app, would improve music streaming and assist Ivorian musicians to reach a wider audience both within and outside the continent.
Boomplay says it is committed to helping the African music ecosystem unlock its full potential by providing a service that gives music lovers easy access to their favourite songs while activating various promotional strategies and initiatives that benefit artists and the industry at large, with over 70 million monthly active users, 80 million songs, and thousands of playlists available on the service.
Boomplay continues its expansion after Nigeria, Kenya, Tanzania, Ghana, and Cameroon by opening offices in Abidjan, a major cultural centre in the sub-region, the Ivorian commercial capital, and a market with significant potential for music streaming.
Mrs. Paola Audrey Ndengue, General Manager of Boomplay Côte d’Ivoire, said of the inauguration, “We’re especially happy to establish a presence in Abidjan, a creative and cultural hotspot in the region.” The positive response our team has gotten from artists, local partners, and stakeholders bodes well for the future.
“Boomplay is committed to contributing to the dynamism of the Ivorian music industry.”
‘This physical presence extends Boomplay’s mission to promote local talent by providing them with a platform and resources within and outside of the service, allowing them to reach a wider audience of music lovers across the continent,’ says Boomplay’s Director of Artist & Media Relations, ‘Tosin Sorinola. “We are delighted to provide a transparent service which ensures that artists get due revenue from their music streaming.”
The Boomplay app was first released in Nigeria in 2015, and it comes pre-installed on TECNO, Infinix, and iTel phones, offering a diverse range of local and international songs in many genres available to music fans across Africa.
The streamer, which has collaborated with music industry titans such as Universal Music Group, Sony Music, Warner Music Group, and many homegrown music aggregators and content providers across the continent, aims to build and connect with industry stakeholders in Côte d’Ivoire in order to replicate and improve on successes achieved in other markets where it is present.
The Boomplay app is available for free download in the Google Play store for Android, the App Store for iOS, and on the web at www.Boomplay.com, enabling free ad-supported and subscription-based premium streaming, as well as offline play.
