In a landmark event that underscores the growing influence of Ghana’s creative and fashion industries, the President of Ghana, His Excellency John Dramani Mahama, was recently presented with official Free The Youth apparel by the brand’s leadership team. This gesture is more than just a fashion statement; it symbolises the nation’s burgeoning creative ecosystem and the recognition of its youth-driven culture.
A Symbolic Gesture of Support and Affirmation
The presentation of Free The Youth apparel to President Mahama is a powerful symbol of support for Ghana’s youth and creative industries. Free The Youth, a prominent Ghanaian streetwear brand, has been at the forefront of promoting local talent and fostering a sense of cultural pride. By presenting their apparel to the President, the brand’s leadership team highlighted the importance of supporting and nurturing the next generation of creative minds.
The Growing Impact of Ghana’s Fashion Industry
Ghana’s fashion industry has been making significant strides in recent years, contributing substantially to the national economy. In 2025, the industry contributed approximately US$2.42 billion to the national GDP, representing about 3% of the total economic output.
This growth is not just economic; it also reflects a cultural renaissance, with Ghanaian designs gaining international recognition and appreciation.
The Minister for Tourism, Culture, and Creative Arts, Hon. Abla Dzifa Gomashie, has emphasised the government’s commitment to positioning the fashion and beauty industry as a key driver of economic growth, job creation, and cultural diplomacy.
With initiatives like the Creative Arts Fund and the Fashion and Textiles Month, the government aims to create an enabling environment for the creative economy to thrive.
Cultural Pride and Global Recognition
The presentation of Free The Youth apparel to President Mahama also signifies a resurgence of pride in Ghanaian cultural identity. The growing preference for African and made-in-Ghana designs is a testament to this cultural renaissance. Public figures like President Mahama, by wearing and promoting local designs, play a crucial role in fostering national pride and encouraging the global recognition of Ghanaian fashion.
The presentation of Free The Youth apparel to President John Dramani Mahama marks a symbolic moment in Ghana’s creative journey. It highlights the importance of supporting local talent and fostering a vibrant creative ecosystem. As Ghana’s fashion industry continues to grow and gain global recognition, it serves as a beacon of hope and inspiration for the nation’s youth and creative minds
