With a focus on onboarding, Appruve is on a quest to find why even though the “sign up” phase is essential, most users drop out during this stage.
A Ghanaian financial technology startup, Appruve which provide tools to verify the identities of individuals and businesses across Africa easily, has teamed up with YUX (a leading pan-African design firm) and Looka – a market research platform to produce a report on Digital Onboarding Experiences across Africa.
Many financial services claim to adopt an omnichannel approach but more often than not, the reality is that, whether the user is being onboarded via the website, mobile app, USSD or in-person (agent /banking hall), these channels are designed with inbuilt flaws, that needs constant optimization.
“At Appruve our goal is to make it easy for your users to be onboarded with as little friction as possible while preventing bad actors from accessing your service/product,” says Paul Damalie, the CEO at Appruve.
With a focus on onboarding, Appruve is on a quest to find why even though the “sign up” phase is essential, most users drop out during this stage.
Included in the report:
● How security perception and ease of usage influences users in giving out correct personal data.
● How user experience influences users to choose applications
● Strategic insights into onboarding preferences
You can download a copy of the report here.
Appruve is an alumnus of the 2019 cohort of the Facebook Acceleratorand Google ML Accelerator 2018.
