The launch can boost the Clubhouse users in India, which now stands at 100,000. The iOS-only app currently has 13.4 million downloads.
Clubhouse, an audio-based social network for iOS, is eyeing to unveil its Android release in early May. It sees stiff competition from its counterpart Twitter Spaces, which is expected to launch in April.
It sees stiff competition from its counterpart Twitter Spaces, which is expected to launch in April.
The launch has been one of the most awaited since the company said in January that it will start working on the Android version. The company in February hired Android Software Developer Mopewa Ogundipe. The announcement could not have been more timely.
According to reports, the app’s download ranking dropped from 37 to 172. In India, the app’s downloads ranking declined to 27 in March from 12 in February, according to data from app analytics platform App Annie. At this juncture, the Android launch could help boost its numbers.
Clubhouse in India
For the invite-only iOS app, the Android launch could be critical to expanding its growth in overseas markets like India, which is Android-dominated. More than 90 per cent of over 500 million smartphones users in India have Android phones.
According to data shared by App Annie, the total number of downloads to date stand at 100,000 in India, up from 65,000 as of March 9, 2021. According to media reports, total downloads stood at 12,000 till January 2021. Worldwide, total downloads are 13.4 million led by the US at 3.4 million and Japan at 1.8 million, according to the App Annie report.
Apart from Twitter’s Clubhouse-like platform, Twitter Spaces, there are also reports of Facebook working on a similar platform. In India, it will also be competing with the local player Leher. The app has about 1.7 lakh downloads, said Vikas Malpani, co-founder & CEO, Clubhouse.
As content gains importance in bringing more users to the platform and also sustaining them, the company has launched creator-focused initiatives.
On March 14, Clubhouse launched an accelerator programme to support 20 creators. The programme will not only help promote their content on the platform but also monetize them through brand partnerships, and other features, which are in the works. This could include subscription and also tipping features. “We will guarantee $5,000 per month,” Davidson said.
Source: MoneyControl
