Econet & Yara launch “Generation Africa” to Inspire Young Africans into Agri-Food Businesses

Econet and Yara launch “Generation Africa” -- an initiative to empower African youths to show interest in Africa’s agri-food sector with a $100,000 Prize.
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Econet and Yara launch “Generation Africa”- an initiative to empower African youths to show interest in Africa’s agri-food sector with a USD$100,000 Competiton Prize.

Pan-African telecommunications, media, and technology group, Econet, and global crop nutrition leader, Yara International ASA, today launch “Generation Africa”, a partnership initiative to inspire young African entrepreneurs to join the agri-food sector for its viable business opportunities.

Generation Africa will reach thousands of young people through its “GoGettaz” competition, which will award US$100,000 in prize money to two exceptional business ventures in the agri-food sector. The partnership initiative will support a cohort of 12 budding young agri-food entrepreneurs to scale and prosper their ventures.

Africa’s agri-food sector presents a US$ 1-trillion business opportunity[1] by 2030, especially when connected with the current technology revolution. Across Africa’s agri-food chain, innovations can be found in how we grow, harvest, process, store, transport, package, sell and consume food. Together with the pioneers of Africa’s next generation, we want to seize these opportunities. Generation Africa will help youth entrepreneurs launch, grow and mature agri-food businesses that will drive job creation, inclusive growth, and better food supply,” says Svein Tore Holsether, President and CEO of Yara.

Africa has about 600 million hectares of arable land, yet it imports food for US$35 billion a year – a figure that is estimated to rise to US$100 billion by 2025. At the same time, over 60% of young people across Africa are unemployed. Innovative entrepreneurship could retain more value on the continent, helping to counterbalance rural-urban migration, professionalize farming, generate employment and provide affordable, healthy food to Africa’s growing population.

Africa is full of entrepreneurs. We have more entrepreneurs than any other continent. But where the average age of an entrepreneur is 19, the average age of a farmer is 60! The time is now for Africa’s entrepreneurs to grow their businesses and embrace the incredible opportunities that agri-food businesses offer. If we do not, someone else will.” says Econet’s Founder and Group Chairman Strive Masiyiwa. 

Generation Africa’s GoGettaz Competition is open to young, adult agri-food entrepreneurs, aged 35 and under, from across Africa. Budding ventures can be submitted to the competition via by 21 July 2019.

Twelve finalists will be selected by an expert jury to pitch live at the African Green Revolution Forum ( in Accra, Ghana 3-6 September 2019. Two winners (one man and one woman) will each win US$ 50,000 to grow their businesses with guidance from Generation Africa.

Beyond the “GoGettaz” competition, Generation Africa’s ambition is to inspire at least one million young people to consider the agri-food sector as a viable and profitable business opportunity. This can only be achieved through close collaboration with stakeholders across the continent to develop the entire ecosystem to support young entrepreneurs.

This is Africa’s Generation, concludes Masiyiwa, “Never has there been a more powerful moment in history – nor a more digitally-capable generation – to leapfrog Africa’s agri-food sector from a net importer of food to feeding the planet.

African Innovations & IdeasAgriBusinessEntrepreneurship & StartupsGhanaYouth Empowerment

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