African women continue to reshape the beauty industry. Nana Chambers and Kokwe Tieko, the visionary founders behind Ghana’s most luxurious nail destination, Polish’d Beauty Bar, are expanding their empire. Their new brandis Rooted. launches this March in Lagos. It represents everything exciting about modern African entrepreneurship. Quality products. Global ambition. Cultural authenticity.
This is not another import-dependent beauty launch. Rooted. develops formulations specifically for African skin tones and nail care needs. The founders spent years running a premium salon. They understand what clients actually want. Now they are bottling that expertise.
From Salon Success to Product Innovation
Polish’d Beauty Bar earned its reputation as Ghana’s go-to destination for luxury nail and skincare services. Nana Chambers and Kokwe Tieko built something rare. A high-end African beauty business that competes with international standards while celebrating local identity.
Running a salon teaches you things that textbook entrepreneurs miss. You see how products perform in real humidity. You notice which nail colours complement deep skin tones. You hear complaints about cuticle oils that feel greasy or hand creams that leave residue.
The founderschannelledd these insights into Rooted. Every product addresses specific gaps they identified through thousands of client interactions.
The Rooted. Launch Collection
The debut lineup focuses on nail health and hand care essentials—smart positioning for a brand born from salon expertise.
6 Nude Builder Gel Shades
Nude nail products historically ignored melanin-rich skin. Brands offered beige and called it universal. Women with deeper complexions know better. Pinkish nudes clash against dark skin. Yellow undertones look chalky.
Rooted. developed six distinct nude builder gel shades. The range accommodates the full spectrum of African skin tones, from the fairest to the deepest complexions. Each shade disappears naturally against the intended skin tone. The result is elegant, elongated fingers withoua colouror clash.
Builder gel technology strengthens natural nails while providing colour. It is healthier than acrylics. More durable than regular polish. The Rooted. The formulation specifically addresses brittle nails common in dry climates.
Nourishing Cuticle Oil Pens
Cuticle care determines nail health. Dry cuticles crack and peel. They invite infection. They ruin manicure aesthetics.
Rooted. packages their oil in pen applicators. This is practical innovation. Dropper bottles spill in purses. Brush applicators collect bacteria. Pens deliver precise amounts without mess.
The oil blend likely includes jojoba, vitamin E, and almond oil. These penetrate nail beds effectively. The pen format encourages regular application. Convenience drives compliance.
Hydrating SPF Hand Cream
Hands age faster than faces. They face equal sun exposure without protection. Darker skin tones are not immune to sun damage. Hyperpigmentation, texture changes, and skin cancer risks affect everyone.
Rooted. includes SPF protection in their hand cream. This is rare in hand care. Most moisturisers hydrate without shielding. The dual-function approach shows sophisticated product thinking.
The formula promises hydration without greasiness. Essential for professionals who type, handle documents, or meet clients throughout the day. Sticky hand cream residue creates negative impressions.
Smoothing Pumice Stone
Feet often receive neglect in beauty routines. Yet they carry us everywhere. Cracked heels and calluses cause discomfort and embarrassment.
Rooted. includes a pumice stone in their launch collection. This signals holistic care. The brand addresses hands and feet as a complete presentation. Not just fingernail vanity.
Quality pumice makes a difference. Cheap stones crumble quickly. Effective ones maintain grit through repeated use. Salon founders would source professional-grade materials.
Strategic Lagos Launch
Rooted. debuts in Lagos during March. This location choice reveals strategic thinking.
Lagos represents Africa’s largest luxury market. Nigerian consumers spend significantly on beauty. The city hosts influential fashion and beauty communities. A successful Lagos launch generates continental buzz.
Ghana and Nigeria share cultural connections. Beauty trends transfer easily between these markets. Success in Lagos validates expansion across West Africa.
The launch timing likely coincides with the dry season. Perfect for skincare product introductions. Harmattan winds create a desperate need for hydration products. The SPF hand cream addresses intense equatorial sun exposure.
Why This Launch Matters
Rooted. enters a crowded beauty market differently. Most African beauty brands import and repackage. Or they remain purely local without scaling ambition.
Chambers and Tieko are building differently. They combine global quality standards with African market understanding. Their salon background provides credibility that manufacturing-only brands lack.
The product range shows restraint. Four categories done excellently beat twenty mediocre offerings. This focus suggests sustainable growth planning rather than quick cash extraction.
Representation matters beyond commerce. When African women create products for African women, the beauty industry diversifies. Young entrepreneurs see viable paths. Consumers access products that actually work for their needs.
What to Expect Next
The Instagram presence @r__ooted suggests digital-first marketing. Expect influencer partnerships with Nigerian beauty creators. Pop-up activations in Lagos high-end retail locations. Salon professional education programs lleveragethe founders’ industry relationships.
Expansion into additional African markets seems inevitable. Nairobi, Johannesburg, and Accra would welcome this positioning. International diaspora markets in London, New York, and Atlanta represent longer-term opportunities.
Product line extensions will follow. Nail polish colours beyond nudes. Treatment masks for damaged nails. Professional-grade tools for home manicures. The salon founders understand service gaps deeply.
Supporting African Beauty Entrepreneurship
Rooted. deserves attention from anyone interested in African business development. These founders created employment in Ghana. They developed expertise through years of service. Now they are productizing that knowledge.
Consumer support for such ventures extends beyond individual purchases. Social media engagement matters. Retailer stocking requests help. Word-of-mouth within professional nail technician communities builds credibility.
The beauty industry needs more stories like this. African founders competing globally on quality. Not just price. Not just novelty. Genuine excellence that happens to originate from the continent.
Final Thoughts
Nana Chambers and Kokwe Tieko represent a new generation of African entrepreneurs. They built premium service businesses first. They learned their craft deeply. Now they are scaling through products.
Rooted. launches with confidence earned through experience. The product lineup addresses real needs with thoughtful solutions. The Lagos debut targets the right market at the right time.
This is how African brands go global. Not through charity or concession. Througha superior understanding of underserved markets. Through quality that speaks for itself.
The March launch deserves attention from beauty enthusiasts, industry professionals, and business observers alike. Watch @r__ooted for official announcements. Visit Polish’d Beauty Bar to understand the founders’ standards firsthand.
African beauty is not having a moment. It is building an industry. Rooted. stands at that intersection of culture and commerce. The future looks polished.
