Facebook has announced a suite of audio products, including a Clubhouse competitor and a push into podcasting.
Facebook doesn’t want to miss the audio boom. Recently, Mark Zuckerberg, the outspoken company’s CEO and Founder launched a slew of audio products coming to Facebook “over the next few weeks and months.”
The company’s new products include a competitor to Clubhouse, a popular invitation-only audio exclusive social media app, launched in April 2020. Facebook isn’t new in copying ideas from other social platforms. But in what seems like a valid reason to justify its audio push, the social media jumbo says there’s been a rise in audio across its platforms, including audio calls to audio messages on WhatsApp and Messenger.
Besides a Clubhouse competitor, the company is making its foray into podcasts and launching other features including Soundbites, and an audio creation tool.
Attracting users to create audio inside Facebook isn’t, however, going to be free. Especially after tech companies like Spotify are splurging cash to lure well-known podcasters to list their shows. Facebook is ready to offer monetizing opportunities to bait podcast owners and creators through donations and subscriptions.