Despite promising swift nationwide delivery, SpeedAf’s reputation is crumbling under growing complaints of poor customer service, lost items, and unresponsive support.
A courier and logistics company, SpeedAf, operating in Ghana, is coming under intense scrutiny for what many customers describe as consistently poor customer service.
Despite promoting itself as a reliable next-day delivery solution capable of reaching all corners of Ghana, including major cities like Accra and Kumasi, SpeedAf appears to be struggling with the very pillars of customer satisfaction: timely delivery, effective communication, and accountability.
Ghana Tweeps Sound The Alarm
Social media platforms, particularly X, formerly Twitter, have become a sounding board for dissatisfied clients. A tweet by user @MisterElikem on June 22, 2025, lamented that while SpeedAf’s business model holds promise, its execution has been deeply flawed.
He wrote, “Speedaf is shiiittttttyyyyy,” triggering a flood of replies that revealed just how widespread the discontent is. Multiple users recounted experiences of rude staff, lost parcels, and unreturned calls. One customer stated bluntly that he would rather endure the hassle of intercity travel than deal with SpeedAf’s Spintex branch again.
Another shared that a valuable necklace intended as a gift mysteriously vanished under SpeedAf’s care, adding sarcastically, “If there are two people who hate Speedaf, I’m one of them and I’m not the second.”
While SpeedAf continues to operate across the country, growing customer backlash suggests the company must urgently address its systemic service failures or risk losing public trust entirely.
He highlighted the company’s potential, pointing out its ability to deliver within 24 hours nationwide, yet lamented that poor service makes it unreliable. In the replies, other users echoed his frustration:
These strongly worded complaints suggest recurring failures in communication, delivery tracking, and interaction with staff. These tweets echo a broader pattern. Online reviews and forums, from Ghana and abroad, paint a similar picture:
- A review on Hellopeter, published six months ago, recounts a parcel that sat in South Africa for weeks without update; attempts at communication were rebuffed as calls went to voicemail on full mailboxes.
- On Ghanaian business directory Africabz, SpeedAf’s Accra headquarters is bluntly described as “The worst of the worst delivery services in Ghana right now. Poor customer service. Gross disregard for client parcels”. Directories reinforce these grievances. The Tema‐site listing on Africabz notes nine reviews mentioning “Very poor customer service.”
- A nine‑month‑old user grievance on “wigofirst.com” described a ghastly 23‑day response delay on Instagram to a message from SpeedAf Ghana’s official account.
- A Ghanaian entrepreneur on TikTok, @Cookies_Empire3 shared a clip titled “Don’t use Speedaf they will spoil your business” denouncing repeated failures in delivery of her parcels and calling for their staff overhaul. @Speedaf express Ghana until you see zongo boys destroying one of your offices, you guys won’t get sense, you just wait.”
These global examples compound the problem. On Trustpilot, SpeedAf is scored just 1.4/5. Recent reviewers from Zimbabwe, Pakistan, and South Africa describe unresponsive helplines, unanswered emails, missing packages, rude branch managers, and exorbitant handling fees.
Why this matters & What Can Be Done
SpeedAf’s business model, promising 24‑hour delivery nationwide, could reshape Ghana’s e‑commerce and logistics landscape. Yet, for this potential to materialize, reliable delivery and good support are non‑negotiable. Trust, after all, is the bedrock of courier services. When customers can’t reach support, when products vanish, or when staff are dismissive, the brand reputation crumbles.
Consumers in Ghana need real solutions: clear parcel updates, reachable hotlines, respectful service reps, proactive communication of delays, and transparent pricing. To restore confidence, SpeedAf’s Ghana operations must urgently:
- Audit and train customer-facing staff to handle inquiries in a courteous and professional manner.
- Improve communication channels: ensure phone lines, WhatsApp, email and social media are monitored and responded to swiftly.
- Implement delivery accountability by using call logs or SMS notifications to timestamp delivery attempts.
- Standardize pricing: Customers must be informed of any handling fees before shipping.
- Develop escalation processes, particularly for lost items or serious complaints.
The rise in complaints online calls for a change. Local businesses and online sellers are beginning to take notice; some have started exploring alternatives to SpeedAf. One commenter warned others to “avoid this idea in the future” after considering a partnership with them.
If SpeedAf can revamp its service protocols, starting with better customer support, it could still leverage its efficient delivery network. But without swift action, growing public dissatisfaction may prompt e‑commerce platforms, retailers, and individuals to abandon them entirely.
SpeedAf today stands at a crossroads. On paper, they offer unmatched speed. In practice, their value is negated by unreliable service and indifferent support. Ghanaian consumers, like those elsewhere, are no longer satisfied with mere hype; they want results that match their promises. Unless SpeedAf addresses these systemic failures, its touted network risks becoming just a case study in unmet logistics potential.
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