Facebook to postpone the rollout of Instagram for Kids.

Facebook has placed the creation of a kids’ version of Instagram, aimed at youngsters under the age of 13, on hold in order to address concerns about the vulnerability of younger users.

Facebook stated on Monday (Sept. 27) that it is delaying the launch of Instagram Kids, a version of the popular photo-sharing app aimed at children under the age of 13.

Why it matters: Facebook has received backlash since the Wall Street Journal published a report that showed the company knew it’s Instagram app is harmful to teenagers.

  • In May, almost 50 attorneys general sent a letter to Facebook CEO Mark Zuckerberg asking him to abandon plans to create a platform for kids under 13, citing mental health and privacy concerns, per CNN.

The big picture: Facebook has drawn criticism for continuing its efforts to get more kids to join Instagram, CNBC reports.

  • Adam Mosseri, head of Instagram, responded to those concerns in a blog post, saying, “kids are already online,” so platforms more age-appropriate for children between the ages of 10 and 12 should be developed

By the numbers: The Journal revealed that Facebook was aware that, among teenage users, 13% of British users and 6% of American users traced the desire to kill themselves to Instagram.

What they’re saying: While we stand by the need to develop this experience, we’ve decided to pause this project. This will give us time to work with parents, experts, policymakers and regulators, to listen to their concerns, and to demonstrate the value and importance of this project for younger teens online today,” Mosseri said.

  • Mosseri also addressed WSJ’s report, saying that he does not “agree with how the Journal has reported on our research.
  • He added that the company announced last week that it is exploring ideas to address Instagram’s negative mental health effects: encouraging people to look at other content if they dwell on posts that can be harmful and adding a feature that gives people the option to pause their accounts to “take a moment to consider whether the time they’re spending is meaningful.

Details: The company said it is continuing to develop its work to develop features that will allow parents to oversee their children’s accounts. However, it added that further details would be released “in the coming months.

What’s next: The Senate is scheduled to hold a hearing on Thursday to address “Facebook’s research into the impact of its apps on young audiences, its actions to address threats to these users, and policy considerations to safeguard kids online.

  • Sens. Richard Blumenthal (D-Conn.) and Marsha Blackburn (R-Tenn.) said in a joint statement that Facebook was “incapable of holding itself accountable.

Source: Axios

Label 5 Kicks Off Instagram Photo Contest – #CatchThe5

Leading Scotch Whisky Brand, LABEL 5 has launched a great competition through its Facebook page:, which invites its worldwide fans to take an Instagram picture which echoes, according to them, the number 5, to get a chance to win a 5-day trip to NEW YORK City!
LABEL 5 unveils an original and interactive campaign built on the legendary number of LABEL 5, which celebrates creativity and the WorldMix spirit! The contest is all about inspiring photos taken using Instagram. Because, inspiration could be everywhere! You can find a 5 in the streets you go, the movies you watch, the games you play, the group of friends you are…
With this exciting campaign, LABEL 5 is looking for talented photographers from different countries and entices people to share their vision of the number 5 on the Catchthe5 application available on the official Facebook page. The 2-month competition is running from September, 3 and will run in many countries across the world including Poland, Australia, Ghana, Japan, Lebanon, and Belgium. 5 winners will be selected by a special jury, winning a fantastic prize: the once-in-a-lifetime opportunity to star in a web serie during a 5-day trip in NEW YORK City.

How To Enter Label 5 #CatchThe5 Competition.

-1st: You need to become a fan and join the international community of LABEL 5 fans:
2nd: You take a photo that you think best represents the number 5, you upload it to Instagram with the tags #Catchthe5 and #NYC (there is no limit to the photos you can enter).
3rd: Finally visit the LABEL 5 Facebook page on the December 20th, 2012 to know if you will be a part of the WorldMix Experience web-series. The 5 winners will star in the web-series broadcasted on the Facebook page from April 2013.

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