Twitter’s new location spotlight lets local businesses display their address, hours and more information at the top of their Twitter profile.
Twitter has introduced Location Spotlight, which enables professionals with physical places of business to share their address, contact details, and other relevant information so that clients can get in touch via phone, text, email, or Twitter Direct Message.
In a statement, Twitter stated: “Today, we’re hitting an exciting milestone in this journey: we’re making the Location Spotlight available to all professionals on Twitter. The professional spotlight has just recently become accessible on a worldwide scale.”
“Professionals use Twitter daily to generate outcomes that can advance their businesses, regardless of whether they are huge brands, small business owners, organizations, developers, or creators. For the past year, Twitter has been developing a collection of foundational, free-to-use products that give this community the tools they need to customize and strengthen their business presence and showcase their products to customers directly on Twitter.”
As the Location Spotlight scales up, Twitter is giving it an extra boost that can help professionals drive their customers further down the path to purchase.
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Using Google Maps Platform, this spotlight now allows professionals to add a map of their business location. Customers can then click on the map for directions to navigate there.
Twitter is excited to bring the Location Spotlight to more professionals worldwide. Here’s a look at some of the other professional products and resources Twitter recently introduced and others planned to launch this year:
Professional Home
For professionals wanting more insights and resources to improve their presence and performance on Twitter, the platform will introduce Professional Home – a centralized resource hub within Twitter for Professional’s experience.
For the first time, professionals can access a homepage to track performance, discover product offerings, tap into additional resources and drive performance. Professional Home will become available to all professionals globally in the coming weeks, with additional updates and iterations to come throughout the year.
More Profile Spotlights
Twitter plans to test and launch a few additional profile spotlights this year to serve the broader audience of professionals better. Ultimately, these spotlights will enable professionals to encourage potential customers to take the actions they care about most when discovering their Twitter accounts. Stay tuned for more information as Twitter begin piloting these spotlights!
New “Taking Care of Business” Workshop Series
Starting this month, Twitter will be offering a monthly, live online workshop series created by Twitter Flight School called “Taking Care of Business.” The series is designed to help professionals who are just starting with Twitter gain a better understanding of the newest products and offerings available to Professionals on the Platform or simply need a refresher on leveraging Twitter to grow their business.
The workshops will cover how to set up your Professional Account, activate an appropriate spotlight for your business, and tweet confidently and engage with your audience. Register for one of the upcoming workshops.
New #TweetLikeAPro On-Demand Courses on Twitter Flight School
In addition to the live webinars, in August, Twitter will be rolling out ten a la carte courses on Twitter Flight School that will cover several topics that are top of mind for professionals on how to leverage Twitter to drive customers to buy.
The #TweetLikeAPro coursework will be designed specifically for small to medium businesses and will cover topics like how to Up Your Tweet Game, Creating a Community of Engaged Followers and Keeping it Simple: The 4 Cs of Content Strategy.
To see all the tools currently available to professionals on Twitter, check out Twitter Help Center. Professionals can access all professional tools the moment they become available by converting to a Twitter Professional Account today.
Users must already be logged into their Twitter accounts to access this page. Users can also access professional tools through the left-navigation sidebar within the Twitter app and select Twitter for Professionals to get started.
The initial suite of products unveiled so far has laid the foundation, and Twitter is excited to continue introducing new ways to help professionals achieve business success on the platform.
Credit: Twitter Business
