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Label 5 Kicks Off Instagram Photo Contest – #CatchThe5

Leading Scotch Whisky Brand, LABEL 5 has launched a great competition through its Facebook page:, which invites its worldwide fans to take an Instagram picture which echoes, according to them, the number 5, to get a chance to win a 5-day trip to NEW YORK City!
LABEL 5 unveils an original and interactive campaign built on the legendary number of LABEL 5, which celebrates creativity and the WorldMix spirit! The contest is all about inspiring photos taken using Instagram. Because, inspiration could be everywhere! You can find a 5 in the streets you go, the movies you watch, the games you play, the group of friends you are…
With this exciting campaign, LABEL 5 is looking for talented photographers from different countries and entices people to share their vision of the number 5 on the Catchthe5 application available on the official Facebook page. The 2-month competition is running from September, 3 and will run in many countries across the world including Poland, Australia, Ghana, Japan, Lebanon, and Belgium. 5 winners will be selected by a special jury, winning a fantastic prize: the once-in-a-lifetime opportunity to star in a web serie during a 5-day trip in NEW YORK City.

How To Enter Label 5 #CatchThe5 Competition.

-1st: You need to become a fan and join the international community of LABEL 5 fans:
2nd: You take a photo that you think best represents the number 5, you upload it to Instagram with the tags #Catchthe5 and #NYC (there is no limit to the photos you can enter).
3rd: Finally visit the LABEL 5 Facebook page on the December 20th, 2012 to know if you will be a part of the WorldMix Experience web-series. The 5 winners will star in the web-series broadcasted on the Facebook page from April 2013.

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